023: What Is Your Benefit To The Customer

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People...everybody as I said, "It's not what you do, it's the result you achieve." And I showed them the other night. And this was the metaphor I showed you. These... it's just not the card that am talking about. I am immediately diverting them away from me and showing them the result. And by showing them the result, am I talking about me, Rajesh?

Rajesh: "No."

No. If you deal with property why haven't you got your success story on there? Now ask me, "What is it you do?" Well, this lady here, she was able to get into her our own home. Able to, after years of frustration with the banking system. We simply and easily moved from being somebody that was renting. Her life was in control to somebody that now, with her family, had a place that they could call their own.

Even if I'm talking about this over the telephone doesn't my language immediately change?

Rajesh: "Yes."

I showed you exactly this and I showed you how I did it on the telephone. And yet, you see these Vista cards. You see what the 95% do and you wonder why.

And then I'll show them, "As a result..." Not about me, it's about her. Then they turn it over and I'm very specific with what I guarantee. "You do just 5% of what I teach you'll have customers for life."

And you'll see there on my card when I'm going and networking, Can you see my mobile phone number Rajesh?

Rajesh: "No."

Can you see my email address?

Rajesh: "No."

No. I will make sure when I'm talking to people that they will know the value of what I'm giving them.

"Go and visit my website. If you need to follow up with me I've got some personal training that's there. Be sure not to miss it because I will show you exactly how I'm going through part of the process. Get yourself registered. If you've got any questions there's a Contact Me box there. Drop me an email. If you need to, you can get in contact with me. There's the phone number. It is a hotline. It's available 24 hours a day seven days a week. It will come through to me. I will respond within 24 hours."

Who's in control now...Rajesh?

Rajesh: "Yeah...sorry."

I'm in control. I've got the process...

Rajesh: "You are."

...where they come in, if they're motivated. If I've done the work up front. They should be motivated. If I'm giving them a consultation, for example, they will go and register. And they will leave their details. They will send me a voice message which will come to my Inbox, to my email inbox, within seconds. I'm in control. I'm the one picking up the phone. I'm there they for saying what's going to happen.

I don't care what business you're in. If you're in the property business, unless you've got control you will have people controlling your life. You come over and see the house when they said. "No." You do it they way I'm doing it. "I might not even come over and see your house. I might just want to talk to you. Have a consultation with you on Skype. And we get to meet each other for 15-20 minutes. I'll help you out."

Do you understand how there's structure in what I'm doing?

Rajesh: "Yes, yes. The way you systemise it and structured it, you are in control."

I'm in control.

Rajesh: "The whole process."

And, most people, they don't get shown this. They don't understand it. They're running around burning themselves out.