097: Marketing Case Study With My 100 Year Old Aunt

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Would you like a lesson into what is perhaps lacking in your small business marketing? I would like to introduce you to my 100 year old Aunt Mavis as we discuss in a 30-minute interview:

  • What lead to her appearing in the North American publication, The Examiner, and her local newspaper,
  • How she attracted a worldwide fan base through email and teleseminar marketing for her sewing website, and,
  • Why her upbringing and community participation developed her as a "natural" communicator, essential skills that are much needed when self-marketing.

 

The ultimate goal I look for when developing a business strategy, marketing campaign and online presence is...how to get you newsworthy, talked about, and lots of free traffic!

If you want a website that is just "throw away" like most business cards, where people leave in a matter of seconds...then you need a typical website developer. More than just getting people to land on your website and stay no more than seconds , you must engage them from the get-go, hold their attention, and get some form engagement so they are not lost to you forever!

We are all a product of the environment that we have experienced through our life experiences. But what you can not experience personally is living in a bygone era where customs, behaviours and norms were different to your own! What if the answers to what you experience with people accepting and trusting in you and your business products and services simply lied in extracting some of these "hand-me-down" life experiences from the past?

What I accomplished with Mavis a decade ago I have repeated for myself and for my clients subsequently. A business card is just a card. A leaflet is just a piece of paper. A website is just a piece of virtual real estate. Everything depends on the thought, experience and content that is placed on each in order to engage the audience. You can spend a fortune blindly and repeatedly putting the wrong content on each media and never knowing why no one buys!

At the time we made a very simple, but targeted, website that gave a very clear and engaging message. We were not selling an eBook... we were selling Mavis! And what they bought was Mavis. Watch this interview and ask yourself what you can draw from Mavis's life that is missing today, and whether what we did you can replicate too?

Click here to visit Mavis's website.